Download PDF Public Opinion, by Carroll J. Glynn, Susan Herbst, Robert Shapiro, Garrett O'Keefe
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Public Opinion, by Carroll J. Glynn, Susan Herbst, Robert Shapiro, Garrett O'Keefe
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Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America.The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion.
- Sales Rank: #2832547 in Books
- Brand: Brand: Westview Press
- Published on: 1999-01-07
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 5.75" w x 1.00" l,
- Binding: Paperback
- 496 pages
- Used Book in Good Condition
About the Author
Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Carroll J. Glynn is associate professor and director of the Department of Communication at Cornell University. Susan Herbst is associate professor of communication studies and political studies at Northwestern University. She is the author of Politics at the Margin: Historical Studies of Public Expression Outside the Mainstream and Numbered Voices: How Opinion Polling Has Shaped American Politics. Garrett O’Keefe is professor and chair of the Department of Agricultural Journalism at the University of Wisconsin at Madison. Robert Y. Shapiro is professor of political science at Columbia University and the coauthor of The Rational Public.
Most helpful customer reviews
7 of 8 people found the following review helpful.
Goes beyond public opinion and into social constructs
By Ian B. Garcia Navarrete
I read the book for the first time as a student of public opinion in Singapore where the issue, because of government policies, is very restricted and controlled.
The book gives the reader the possibility to comprehend public opinion from a wide range of topics (form political to historical, sociological and even psychological). It provides with plenty of examples, theories and studies done by the leading experts of leading universities where public opinion is studied, and, at the same time it explains the four W of such theories. It carries the reader from the meaning of public opinion to the impact of it in the construction of society, policies, social norms, religions, etc. It is concrete, profound and easy to read, as well as amazingly interesting.
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